Building an online business can be an absolute game-changer for many people as it can provide you with a lifestyle that most people think is just too good to be true. However, the reality is that the majority of aspiring online entrepreneurs struggle a lot to create success in their business.

Many times, it’s not because these people are lazy and aren’t willing to put in the work. On the contrary, many of these individuals are really busting their balls to make things happen and to build their dream life and business, but still, they are really struggling to get any momentum…

That’s because they don’t know how to use modern-day marketing to effectively generate sales on the internet.

When you get your marketing right (you know how to get in front of the right person, with the right message and product at the right time) and you set up online marketing systems that work for you even when you’re not, you can make sales effortlessly, 24/7, 365 days a year, on complete autopilot.

But if you don’t have the proper digital marketing skills, it doesn’t matter even if you have the best product, service, or idea in the world – if no one can find it, no one will buy from you…

I can totally relate to the frustration of working really, really hard, trying all sorts of various things and strategies, but still don’t get any results.

During my first year as an online business owner, I didn’t even generate a single sale despite the seriously hard work I put in, and it was almost as if the more I tried, the worse results I got. There were days when I was so frustrated that I was crying, screaming, and ripping my hair out. And I just didn’t know what to do about it!

It’s not easy to keep going in a situation like this, and I really want to recognize you if you can relate to any of this. Busting your balls to make stuff happen and really struggling, but you just keep going and you don’t quit.

I respect this so much, but now’s time to do something about this, right?

If you keep reading and follow my guidance in this article, you will be well on your way to turning your business the right side up and start getting paid off for all the hard work you’ve put in!




The short answer is: By using the strategy of Authority Marketing.

This is a very simple, proven, and sustainable system (or approach) for selling online that works for pretty much any type of product or service.

It works for digital products, physical products, selling services, getting clients, and it works absolutely brilliantly for business models like affiliate marketing or even network marketing. Once properly set up, it can run by itself on complete autopilot, generating leads and sales every single day, and attracting those customers and buyers that you’re really after.

After applying the Authority Marketing approach in my business, I went from making zero sales a day to waking up each morning to email after email saying ‘Congratulations, you’ve made a sale,’ and I was making more money in one month than I did for 3 months as a full-time employee – and I hadn’t even spent half as much time working.

How Does It Work?

The strategy of Authority Marketing is divided into the following 6 steps:


If you already have an online business, you’ve probably already figured out your market or niche, but what’s important to think about is that there needs to be a huge demand already with high margins and that’s experiencing explosive growth.

When you pick the right niche and you enter into it, there are plenty of products to promote, and there’s plenty of money on the table. All you need to do is claim a tiny little piece of it in this massive online world to make it worth your time.


This is where you need to pinpoint a very specific audience of people that you identify as the perfect fit for your product or your offer, and whom you can serve.

This is what’s called your target market or your customer avatar. Not only is this simple to do with the right framework, but it’s grossly misunderstood, underestimated, and often taught the completely wrong way by supposed business coaches and marketing gurus.

There’s a saying that ‘when you market to everyone, you market to no one.’

This is why pinpointing your audience is so powerful because when it’s done right, your marketing will really stand out, and simply put, it will make sense to people and you won’t be more of the usual fluff out there.

Many people in our community who follow this framework go right away from struggling to make a single sale online to struggling to keep up with their increased sales. It’s seriously that powerful.


You need to understand exactly what it is that your target audience needs and wants, meaning knowing the exact outcome they are looking for. When you do that, you can pinpoint your target market and offer the perfect solution to their need or problem, at the perfect time.

It feels kind of magical when you understand how this all comes together.


You put together a brand and a marketing message that really matters to that audience, and then you begin to turn it into an overall brand strategy that’s great, unique, and highly relevant.

This is a lot simpler than it may sound, and when you do it right, you’re literally going to magnetically attract the perfect customers to your offers.

This is just a framework that you follow for message creation that’s going to enable you to execute it quickly, and instantly you’re not going to be a part of the usual marketing nonsense that you see all over the place.

You will be able to carve out your own segment of this market that you’re in, and you can quickly turn it into cash flow, and at the same time be really proud of what you’re doing, serving a market.


This is where you put together your Authority Marketing System. What we’re talking about here is using a marketing system to do all of the sorting and sifting for you on complete autopilot.

It’s about having a system that never sleeps, and it literally turns leads into customers 24/7, whether you’re working or not, and without the need for you to be posting all over social media, creating content every day, or worse, trying to inauthentically network.


This is where you place your marketing system right in front of your target audience, promoting a highly relevant product or offer, typically using online ads that run 24/7 and only show to your precise audience that you’re looking to target with your message.

This is actually the easiest step. When you’ve completed the first steps right, typically, you can scale up your marketing really, really fast as you start making sales and profits from your authority marketing system. Because as you’re making money, you simply reinvest a portion of the profits right back into your marketing system, and then you scale sales and income that way, almost risk-free.

Running ads is really where you want to get to, and the reason is that you can get traffic all day, every day, starting with 5 or 10 bucks a day, and you never need to goof around on social media and try to convince people.

Even better news, you don’t even need to run your own ads. You can hand it over to an expert once you’ve got a marketing system up of this type the right way.



This is how Authority Marketing works, and it works really, really well. 

When executed correctly, those are the six steps that will lead to freedom, and the six steps that will enable you to earn income without any glass sealing, and from anywhere in the world.

If you do all of this right, then you’re going to do this in a way where you’re actually helping a specific group of people, even before they ever buy anything. This means that you’re gonna feel great about everything, rather than feeling like another sort of sleazy marketer out there, plastering your face and content all over the place in the hopes of convincing people.

You might think that this sound a little bit complex, but I promise you, once you get it, it’s super simple and you’re gonna be able to recreate this authority marketing system in any market and all kind of niches.

You’re also gonna have a lot of fun because this really is fun when you get it right! 🙂


How To Get Started:

If you want to learn more about this and receive guidance on how to effectively implement this strategy in your business, sign up for my free video workshop series by clicking the button below:


This will give you access to a 4-part video workshop series with a complete introduction to the strategy of Authority Marketing. Plus, you will be introduced to a world-class education platform that provides you with everything you need to build your own Authority Marketing System and create a highly successful online business.


Author: Anna Jansson


My name is Anna Jansson. I’m the founder of and I’m a proud ambassador of Launch You.

I’m passionate about helping people transform their lives and with my ambassadorship, I’m here to empower, educate, and support you in achieving your version of success with our proven online business blueprint that, if followed, will make your success in life and business inevitable.

There’s no better reward than helping people transform their lives with a modern online business education relevant to today’s digital world, and our vision for you is to construct your own reality; a life by your own design where you can reside in a place of flow and purpose, making a living not just by what you do but as a byproduct of the positive impact your work has on the lives of others.

If you are ready to start your journey and start building a life and a business that you love:

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